As a business owner or manager you know that advertising can be the difference between surviving and thriving. Studies show that most successful businesses will spend between five and ten percent of their gross revenue on advertising, therefore it is imperative that you get the biggest bang for your advertising buck.
Conaway Media specializes in low cost but highly targeted “outside the box” marketing concepts. Through our adverglass program we provide local bars and restaurants with high quality drinkware free of cost as the vehicle to get your business noticed by locals in your area. Your ad appears on 300 brand new glasses ever six months in a relaxed and very social atmosphere where your message will have the best chance to “sink in” with your new customers.
By using this innovative marketing approach you get to enjoy benefits that don’t always apply to other more expensive forms of advertising, these include:
Low cost: Our host locations provide our advertisers with up to 60,000 exposures every six months. Over the course of a year that breaks down to about a penny per exposure. That’s less than billboards, direct mail, and certainly radio or TV.
Long exposure times: Whereas people might throw away a mailer or ignore a billboard
on the side of the interstate your potential customer will spend anywhere from thirty-
Constant branding: Most bars and restaurants survive off of their “regulars”. With our program you get repeated exposures over and over again. That is what branding is all about, studies show that it takes seven exposures for your brand to stick. Due to the fact that many of the same people will be in your host establishment over and over again, branding your product of service is virtually guaranteed. Plus our glasses go home with the customers continually advertising your business to their friends and neighbors for years to come.
Exclusivity: Your business will be the only one of its kind on the drinkware at your location. Furthermore, we work very hard to put businesses that complement each other in each location. In other forms of advertising you are lumped in with everyone else selling the same products and services as you are. The adverglass program allows you to STAND ALONE. You will be the ONLY body shop, realtor, insurance agent or attorney for example, that will be advertising at that particular location.
As you can see the adverglass program is an “outside the box” marketing approach that allows your ad to generate low cost exposures over and over again to the exact people you are trying to reach. The potential customer seeing your ad is going to be local to your area, active, and most importantly they are people who obviously have money to spend on your products and services. Together we will watch your business grow. The beauty of this innovative “in your face” form of advertising is this.
Your ad will not be thrown away like magazines, newspapers or direct mailers
Your ad is seen for hours not seconds like an expensive billboard.
Your target audience won’t have the choice of viewing another media source like they do with radio or TV.
Our Adverglass program will get your business growing!
